Google Partners With Nixle To Deliver Local Emergency Alerts & Response...
Google Public Alerts has broadened its service through a new partnership with Nixle, a company that contracts with public safety agencies to send alerts via cellphones and social media networks....
View ArticleSPONSOR MESSAGE: How B2B Marketers Use Visitor Intelligence To Grow Sales
Today you can get rich details about all aspects of your digital marketing efforts, including intelligence not only on your web leads but also on anonymous visitors to your site. In Optify’s white...
View ArticleGoogle Notifying Searchers That They Use Cookies (EU Localized Google)
If you search for anything at Google UK or on any of the 27 localized versions of Google in the European Union, Google will now prompt you with a notification that they are using cookies to provide...
View ArticlePublic Relations For SEO: How To Target Journalists
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In the...
View ArticleSearchCap: The Day In Search, April 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Says Product Ads Are Coming This Summer (U.S. Only)...
View ArticleGoogle Quick View Badge Field Trial
Google announced a new Google field trial experiment for a feature they’ve been quietly testing named Quick View. The Google Quick View badge is found on a select number of sites when a searcher uses...
View ArticleSMX Advanced Agenda Posted – Register Now &Save with Early Bird Rates!
Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level...
View ArticleReport: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search,...
View ArticleHow To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time...
View Article7 Landing Page Tests You Can Run Tomorrow!
For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this...
View ArticleRisk Management for Links – How To Prepare For The Next Penguin Update
After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like...
View ArticleReport: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through...
Global search ad spend rose 15% in Q1 2013 versus the previous year according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62%...
View ArticleQ&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty
What to do if Google sends you a penalty notice and you can’t figure out exactly what it’s for? Turn to Google’s webmaster help forum, says the head of Google’s web spam team, Matt Cutts. If you’re...
View ArticleBing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools
Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you...
View ArticleSearchCap: The Day In Search, April 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android...
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